How to Make a Home for Sale Flyer Using Marketing Psychology
By Jeanette Joy Fisher
Want to sell your home right away,
for the highest profit to you? Discover how to improve on the Realtor’s number
two sales tool--right after the sign--your sales flyer.
Most real estate
agents use a sales
flyer template which showcases their listings using out-of-date marketing
strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture
in the middle, list the home's features, and finish with a big picture of
themselves. But, buyers don't care what your agent looks like! They want to know
why your house outshines every other house in the neighborhood. Buyers want to know what your
house can do for them!
Internet marketers learned how to
grab your attention and motivate you to buy, NOW. How do they do that? They
emphasize benefits to the reader. Not features of the
product. Internet readers want to know, right away, "What's in it for
me?"
The purpose of your flyer, to
motivate home buyers to look at your home and to remember it, requires that you
spend some time thinking about what's in it for your buyers. Why would they like
living in your home? What makes your home better than the other houses for
sale in your area?
Marketing
Psychology turns
features into benefits.
1. Think about why your large back
yard benefits the buyer. Instead of saying "large back yard," give a reason to
care, such as: Room to play in your large back yard.
2. Why is your patio unique? Does
it have a built-in barbeque? Then list the feature as a benefit: Entertain in
your private park with built-in barbeque.
3. Why does a buyer care about
paint? No painting needed, fresh paint throughout.
4. Why does a buyer care about new
kitchen appliances? No worries, all new kitchen appliances.
5. Great neighborhood? Why? Easy walk to top-rated
elementary school and city park.
What's so extraordinary about your
house?
Copyright (c) 2005 Jeanette J.
Fisher. All rights reserved.
For a full report on sales flyer
marketing to sell your home (or houses), visit Jeanette Fisher’s Sell Your Home
for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher
teaches Design Psychology college courses and professional real estate seminars.
She is the author of books on home staging, credit for buying real estate, and
investing. http://www.sellfast.info/
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